January 27, 2025 - 18:32
In a world where financial literacy is increasingly vital, one startup is making significant strides in teaching kids the importance of managing money. While financial education is not universally integrated into school curricula, the need for early financial literacy is clear. Many states offer optional financial education classes, but the demand for engaging and effective resources remains.
Tanya Van Court, the founder and CEO of a FinTech platform, has taken on the challenge of transforming how children learn about finances. Inspired by her daughter’s desire for an investment account on her ninth birthday, Van Court recognized the potential to change the narrative around money for kids. Her mission is to equip children with the skills to become savers and investors rather than mere spenders.
The platform offers innovative tools like the “Cashola” card, which encourages financial literacy through gamified quizzes. Kids must complete these quizzes to access their card funds, fostering a proactive approach to learning about money. As Van Court notes, the program has been successful in reshaping children's relationships with finances, making learning both fun and impactful.
